WORK EXPERIENCE

An Entrepreneurial-minded and Accomplished Leader with an exit to WarnerMedia
with 20+ years driving growth in consumer internet products and global sports media. Passionate about scaling sustainable businesses for corporations and startups. Expertise in leading cross-functional teams to achieve growth in Latin America and beyond. Proven P&L owner and GM with a focus on diversity, equity, and inclusion. Skilled in strategic partnerships, complex negotiations, and innovative go-to-market strategies. Deep knowledge of the media and entertainment landscape, especially in SVOD and AVOD platforms. Experienced in building trusted relationships with media groups, SMBs, Telcos, and OEMs.

Professional Experience

iC-More Ventures | Palo Alto, CA

Managing General Partner (& Chair of The Board at Reaction)

Direct global strategies for scale-ups, and support ventures such as FeverLabs, and JWS with funding and mentorship.  

• Launching “Movimento de Ouro” in 2025 and advising unicorns in their international growth plans.

• Invested directly in 20+ scale-ups, including OpenAI, Republic, XPHealth and Galy, and grew portfolio by 100%+.

• Advised and supported exits with MOIC up to 26X of Gamers Club, Conta Simples, and Peer5.

• Established Reaction, Stanford VC network of 205 global CEOs & Founders from 47 countries, and raised $12M in capital.

• Through Reaction, invested in Antora, Nitricity and 3Degrees.

Websites:

www.reaction.global

www.icmoreventures.com 

Grupo Globo | Menlo Park, CA

Global Head of Ecosystem & Partnerships - Silicon Valley

Led 30+ collaborators to source POCs with 1,500+ startups across US, Israel, and Europe, boosting Globo's D2C and AdSales.

• Developed Globo Partner Program, sourced 1,500+ startups and executed 70+ POCs, which resulted in 8 long-term partnerships, 3 investments, and $1M in unexpected economic benefits.

• Negotiated equity upside, increased LatAm traffic 100x, achieved a 44% CTR on shoppable video, and drove 3x ad performance through AI-driven solutions with Headspin, FireworkTV, The Take, and nFlux. 

• Hosted 8 open innovation Demo Days for 120+ internal stakeholders, and focused on cultivating a growth mindset.

Twitter, Inc | São Paulo, BR

Senior Director of Business Development & Partnerships

Earned series of promotions, and directed team of 50+ collaborators in building strategic partnerships.   

• Led strategies that boosted international revenue by 32% (vs. 20% guidance) during #Rio2016, and positioned Twitter as #1 top platform for public real-time sports and breaking news.

• Partnered with high-profile events such as FIFA World Cup, Rio 2016 Olympic Games, The Voice, and MasterChef, and delivered 20% DAU growth and 1B+ impressions on each event day.

• Orchestrated record-breaking engagement campaign during FIFA WC2014, and generated 39M tweets in single game.

• Launched the Kantar Twitter TV Ratings service and rolled out TwitterDay in LatAm, that supported media groups, brands and advertising agencies to measure TV engagement, foster platform adoption and drive audience growth.

SportPar | São Paulo, BR

Founder & CEO

Built and managed sports events and leagues, led teams of 50+ collaborators, and impacted 200M individuals.  

• Generated $4M and reached 200M individuals across 150+ countries with FIFA WC2014 Draw production. 

• Introduced new MMA league, Mestre do Combate, and produced GUGA x AGASSI game and WSL Billabong Rio Pro 2011, and succeeded in engaging 20M global fans.

Esporte Interativo / Warner Media | Rio de Janeiro, BR

Co-Founder and Vice President of Business Development, Content & Media

Launched Brazil's first free national live sports network, pivoted strategically, and scaled to WarnerMedia acquisition.  

• Directed 300-member team to monetize premium sports content across digital & traditional platforms, achieved $20M in annual sales, and engaged 100M daily active users. 

• Built high-profile partnerships with NBA, UEFA, Premier League, and Series A in competition with industry leaders such as ESPN, Fox, and Globo.

• Built Brazil’s largest sports fan community, surpassed 14.9M followers on Facebook, broke numerous records of fan engagement for different sports and developed brand loyalty.

• Drove development and launch of EI Plus, Brazil's first-ever sports OTT platform and free-to-air sports channel, and set new standard for content accessibility.

• Secured funding from angel and institutional investors to fuel growth, and positioned company as #5 Top Fastest Growing Small & Medium Sized Companies in Brazil as acknowledged by Deloitte.

Additional EXPERIENCE

VP of Business Development & Media Partnerships in North America, TVU NETWORKS, Mountain View, CA

Co-Founder and Vice President of Sports Content & Media, TOPSPORTS VENTURES, Rio de Janeiro, Brazil

Global Sports Marketing Manager, NIKE, Beaverton, OR